Friday, September 14, 2007

Too... believable?

This is an ad for a video game.

It's pretty simple, and no video game actually makes an appearance therein. It uses a technique I love--taking something commonplace and understandable, such as a documentary or a museum, and applying it to a fantastic situation. In this case, that situation is a war against a "covenant" of alien races, driven by an opaque religious fervor.

So we see the desperation, the death, the fear, the pain, all reflected in the subject's face. It's like watching a veteran look over a diorama of Normandy, or the Ia Drang Valley, or the blood and dust of Baghdad.

It's powerful. But is that kind of intensity--and its echoes of real life--appropriate in an ad for a video game? You tell me.

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