Friday, November 7, 2008

What's black and white and selling for $100 on eBay?

A newspaper!

The newspaper, actually: The Chicago Tribune's edition from the day after Election Day. Actual retail value is 75 cents. Demand has been so great that the paper has re-rolled the presses and printed several hundred thousand more copies.

Free shipping? To your front door? Why has no newspaper ever thought of this?

I've never seen anything like this, but it shows a clear path to saving a financially troubled industry. We just need a historic presidential election, oh, once a week or so. Why didn't anyone think of this before?

No comments: