Tuesday, September 22, 2009

Great moments in video game advertising

A couple of years ago, I wrote this.

That was an ad for a video game. Its live-action, documentary feel gave it a broader emotional appeal than you might expect. Now, with Halo 3: ODST hitting the market soon, Bungie has commissioned another live-action ad. And again, I'm impressed with the production values and use of something besides raw gameplay to get people interested.

Halo 3: ODST Live Action Extended Trailer - Watch more Game Trailers

Anyone agree? Or am I just thinking about this too hard?

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